One of the things that I have believed for my entire business career is that as a business, you need to differentiate yourself from your competition to prosper.  For many businesses, this can be a challenge, and sometimes requires a little thought, but if you take the time to figure things out, you would be amazed at what you can come up with.

That is exactly the problem we were facing just six months ago - there were two copy shops in town, and we offered similar services.  What made it worse is that we pretty much copied each other when it came to specials, and neither of us were leaders in the market.

But I thought that we could branch out and be better than our competition - just if we could figure out a good way to do it.  We decided that we should see if we could provide unique data storage solutions for our clients.

After talking to some document imaging companies, we came up with a solution.  We decided to offer our clients the opportunity to copy in an environmentally friendly manner - with high volume scanners.  It was the right move, and our company has become the leader in our market in both paper and paperless copying solutions.

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