I don’t speak a word of French. I don’t have any particular need or desire to learn the language. And yet, if you give me a product or business with a French name then there’s a good chance that I’m going to think favorably of it.

I’m not sure exactly where my affection for French names comes from. I don’t particularly adore specific things that are from France. And yet, send me to a boutique shop that sells brands like 3 Pommes and Oh la la couture and there’s a decent chance that I’m going to come out of there with something new of my own.

Perhaps it’s just the fact that I’ve read so many books and watched so many movies over the years. They all depict France as so romantic and wonderful. The hint of a flirty French name makes me feel like a product is a little bit sexy even if it’s not intended to be sexy at all. There’s an appeal there that goes beyond what I’m really being sold. Consciously I know that I won’t like the product only because of the name but there’s an emotional attachment that makes it of interest.

I wonder if this happens to anyone else. Am I the only one who gets lured in by a good French name?

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